Before you say it, I know, Jamie always has a coffee in his hand. I just like coffee. I got a Barista Express last year and now I’m just addicted, and all I ever drink now is coffee.
Anyway, Jamie here, and today we’re going to talk about how many pieces of content you should be posting on Facebook a day, or a week. Let’s do this.
Look, I get it. Gary V, Grant Cardone, all those major players out there always say, “Oh, let’s post a billion content pieces a day in a week and that’s the only way you’re going to get anywhere in life”. Cool. There was even an article by Gary V that says “How to post 64 content pieces a day”.
And I’m just like, come on! Let’s be realistic here. Who has any time to do that? I’m going to be quite honest with you and I’m going to be strapped to the fact right now, you don’t have to worry so much about how many content pieces you’re posting a day, let alone a week, but more the kind of content pieces you do post.
The idea is you need it to provide value for your customer, okay. They’re not going to go and look at your content pieces on your page, or let alone, stop on the newsfeed to look at them, if they don’t provide value to them. They’ll be like, “Cool, you’re posting stuff on Facebook”, yada yada, yada, and that’s it.
But if you’re going to start providing value and having content that’s engaging, what that’s going to do for you, is it’s going to create people to engage with an actual post on Facebook. Whether it’s a video, whether it’s carousel light, or whatever it may be. The idea is you’ve got to create this engagement.
When people start engaging with it, the biggest thing you’re going to find is, it’s going to get more organic reach. What people don’t know right now is, posting organically all the time on Facebook isn’t going to get you really anywhere. They have stopped the actual organic reach to the point where you actually, if you have say 10,000 followers, only a fraction of those would actually see every post that you do on Facebook.
And there’s really only one way to be able to get your actual, every organic posts that you post on your Facebook page, and your Instagram page, out to all your followers, is simple. By doing a boost post or a Facebook ad or something like that, targeting people who like your page. And that’s the only way they’re all going to see every post that you’re doing.
So what does that mean? You’re investing money all the time, even though you have an organic following. Now, before you say, and you’re probably still wondering, because the whole point of this video was how many times should I post on my social media pages a day, slash, a week. Let’s be quite honest here, post as many times as possible as you can a week, simple.
What I really say is, is at least once a week, just one, okay. If you can post two to three times a week, that’s better than absolute nothing, but what I’ll be doing with every one of those posts, would it be boosting it out or making an ad, to target and push out to your people who like your page. Now, as a small business, you might only have a couple hundred followers. You might have a couple thousand followers, but to keep in mind that even then, they’re still not all going to see your posts. So what you’re going to have to do is boost them all out so people can all see them.
What I usually say, five bucks per post would be pretty generally enough, depends on your page following. If you’ve got a lot larger following you might do 10 bucks, but the idea is, you’re pushing it out to your followers, it’s getting more organic reach, and the people who actually like your ads and what you post the most, will keep seeing more and more of your content. Do it as much as you can to how much allows your actual timetable in your life because I get we’re all busy. I’m busy, you’re busy. The dog’s busy.
Another thing you might be wondering is, is what social platforms should I be posting my stuff on? Now, it all comes down to the type of business you’re actually running in the first place. Usually, if I say you’re doing a service-based business and you provide a service for someone, I’ll say Facebook, Instagram, and LinkedIn are the absolute best. If you’re selling eCommerce or a small business that you’re just still starting out, at least do Facebook and Instagram, okay. But if you haven’t even got time for both of those platforms, if you have to choose one platform to get onto, it will always be Facebook, okay? That’s the main hardware one’s at. Eventually you can get onto your Instagram and your LinkedIn and stuff like that.
Look, there’s plenty of other platforms you can get onto these days. Things like TikTok, Twitter, Pinterest, all that kind of stuff. But until you get a good, smooth rhythm going in terms of your social media posting flow and the content you’re pushing out and actually regularly creating content for your business, it’s kind of pointless overwhelming yourself because you’ve got other things to worry about right now. A bit of a summary: provide value when you make a post on Facebook or Instagram or LinkedIn; make sure you always boost your posts out to your page likes because that way everyone’s going to see it and not just a fraction of it; when you’re posting, aim to go at least one post a week but if you can get up to two or three a week, that’s even better. But as I said, post as much as you can and as often as you can and then make sure you’re posting on the main platforms, i.e. Facebook, Instagram, Pinterest, or all of that stuff, but an ideal is, if you can get on even just Facebook or Instagram, that’s fine.
All right. That’s it from me for today. Hope you have a good one. I’m out to top up my copy, coffee, copy, coffee, whatever else I can’t speak, once again.