ChatGPT Ads vs Google Ads. Which One Actually Wins?
Right, let’s settle this. Every second agency in the country is about to publish a “ChatGPT Ads vs Google Ads” page written by someone who’s never spent a dollar on either. I’ve spent $25M+ over nine years. Most on Google, plenty on Meta, and a growing chunk on ChatGPT Ads since they went live in […]
How Much Do ChatGPT Ads Cost in Australia?
Six months ago, running a ChatGPT Ad meant a $200,000 cheque and an invite OpenAI wasn’t handing out to a roofer in Penrith. Today the minimum spend is zero and anyone with a card can launch one. That’s the fastest a major ad platform has ever opened its doors. So here’s what it actually costs, […]
Your Competitors Don’t Know ChatGPT Ads Exist in Australia Yet. That’s Your Advantage.
I’m going to be straight with you. I’m not some bloke who read a LinkedIn post about ChatGPT Ads and decided to call himself a specialist. I’ve spent $25M+ on paid ads over nine years across Google and Meta, working with tradies, eCommerce brands, dental practices, finance companies, and more across Australia. When OpenAI started […]
How To Stand Out At A BNI Meeting
My journey to this realisation began with a simple task: switching my mobile phone service provider. Following a widespread service outage, I contacted Telstra, a well-regarded Australian company. Expecting an insightful sales pitch, I posed a direct question: “Why should I choose Telstra over other providers?” Surprisingly, the response was a lackluster “because we’re the […]
Harnessing AI for Effective Networking and BNI Referral Requests
Welcome to our latest exploration into the exciting world of artificial intelligence and its application in professional networking, BNI and the actual referral requests. As technology continues to revolutionize how we conduct business, AI tools like ChatGPT are emerging as indispensable assets for professionals seeking to enhance their networking strategies. In this blog, we’re going […]
BNI Year-End Review: How Reflection Can Transform Your Business
Today I want to delve into something often overlooked but incredibly vital in both our personal lives and business journeys: the art of reflection. As we approach the year’s end, it’s the perfect time to pause, take a deep breath, and look back on the year that’s passed. Reflecting on the Past Year Reflecting on […]
Nailing Your BNI Presentation: A Guide to Captivating Your Audience
We should all know the value of a compelling presentation. It’s not just about sharing information; it’s about connecting with your audience and leaving a lasting impression. So, let’s dive in and transform your presentation skills! 1. The Power of Planning Plan, Reduce, Practice: The first step to a stellar presentation is planning. Draft a presentation […]
Taking Your BNI CEUs To The Next Level With This Awesome Hack
Howdy fellow BNI members from Australia and beyond! In this BNI education piece I share some insider tips and tricks to enhance your BNI experience. I’m going to do a deep dive into a into a cool approach to maximise your Chapter Education Units (CEUs) with the help of Chat-GPT and Note-GPT. Breaking the BNI […]
5 important things to keep in mind when advertising on Facebook
Facebook advertising is a bunch of fun however before you do anything technical you should keep these 5 things in mind. A/B Testing is king and will be your goldmine behind creating a successful campaign. Start with a baseline stat, then change one thing whether it be the image, CTA (call to action) or description. […]
Should you include Facebook in your digital marketing strategy?
Like any advertising strategy, before you consider whether Facebook (or any advertising platform for that matter) is worth advertising on, you must first consider your client’s objectives. Whats their goal? Is it leads, brand awareness, engagement or any another specific objective? Remember you were hired to produce results, not to post pretty pictures on Facebook. […]