Do You Need a Local Google Ads Agency? (A Local Bloke’s Honest Answer)
Every local agency in Penrith leads with the same line: “support local, hire local, we’re right here in the area.” It’s a nice sentiment. It’s also, when it comes to how your Google Ads actually perform, almost completely irrelevant. I’ll say that as the local. I’m Jamie, I run Umped out of Penrith, born and […]
Google Ads vs SEO: The Honest Answer From Someone Who Sells Neither Bundle
Here’s a question worth sitting with before you read a single “Google Ads vs SEO” article: who wrote it? Because nearly every one of them was written by an agency that sells SEO. And funnily enough, they all reach the same conclusion. “Do both.” “It’s a balanced approach.” “You need a holistic strategy.” Which, by […]
Your Google Ads Agency Is Hiding a Number From You (Here’s the Real Penrith Cost)
Every agency in Penrith will tell you Google Ads cost “depends”. Then they’ll send you a proposal with one big number on it and hope you don’t ask what’s inside it. I’m Jamie. I run Umped out of Penrith and I’ve managed $25M+ in ad spend over nine years. So let me do the thing […]
Every Google Ads Agency in Penrith Says They’re the Best
Right, you’ve got three ways to run your Google Ads, and a budget you’d rather not torch finding out which one’s right. Do it yourself. Hire a freelancer off a Facebook group or Upwork. Or sign with an agency. Each one has someone swearing blind it’s the only smart move, usually the person selling that […]
ChatGPT Ads vs Google Ads. Which One Actually Wins?
Right, let’s settle this. Every second agency in the country is about to publish a “ChatGPT Ads vs Google Ads” page written by someone who’s never spent a dollar on either. I’ve spent $25M+ over nine years. Most on Google, plenty on Meta, and a growing chunk on ChatGPT Ads since they went live in […]
How Much Do ChatGPT Ads Cost in Australia?
Six months ago, running a ChatGPT Ad meant a $200,000 cheque and an invite OpenAI wasn’t handing out to a roofer in Penrith. Today the minimum spend is zero and anyone with a card can launch one. That’s the fastest a major ad platform has ever opened its doors. So here’s what it actually costs, […]
Your Competitors Don’t Know ChatGPT Ads Exist in Australia Yet. That’s Your Advantage.
I’m going to be straight with you. I’m not some bloke who read a LinkedIn post about ChatGPT Ads and decided to call himself a specialist. I’ve spent $25M+ on paid ads over nine years across Google and Meta, working with tradies, eCommerce brands, dental practices, finance companies, and more across Australia. When OpenAI started […]
How To Stand Out At A BNI Meeting
My journey to this realisation began with a simple task: switching my mobile phone service provider. Following a widespread service outage, I contacted Telstra, a well-regarded Australian company. Expecting an insightful sales pitch, I posed a direct question: “Why should I choose Telstra over other providers?” Surprisingly, the response was a lackluster “because we’re the […]
Harnessing AI for Effective Networking and BNI Referral Requests
Welcome to our latest exploration into the exciting world of artificial intelligence and its application in professional networking, BNI and the actual referral requests. As technology continues to revolutionize how we conduct business, AI tools like ChatGPT are emerging as indispensable assets for professionals seeking to enhance their networking strategies. In this blog, we’re going […]
BNI Year-End Review: How Reflection Can Transform Your Business
Today I want to delve into something often overlooked but incredibly vital in both our personal lives and business journeys: the art of reflection. As we approach the year’s end, it’s the perfect time to pause, take a deep breath, and look back on the year that’s passed. Reflecting on the Past Year Reflecting on […]