Nailing Your BNI Presentation: A Guide to Captivating Your Audience

We should all know the value of a compelling presentation. It’s not just about sharing information; it’s about connecting with your audience and leaving a lasting impression. So, let’s dive in and transform your presentation skills! 1. The Power of Planning Plan, Reduce, Practice: The first step to a stellar presentation is planning. Draft a presentation […]
Taking Your BNI CEUs To The Next Level With This Awesome Hack

Howdy fellow BNI members from Australia and beyond! In this BNI education piece I share some insider tips and tricks to enhance your BNI experience. I’m going to do a deep dive into a into a cool approach to maximise your Chapter Education Units (CEUs) with the help of Chat-GPT and Note-GPT. Breaking the BNI […]
5 important things to keep in mind when advertising on Facebook

Facebook advertising is a bunch of fun however before you do anything technical you should keep these 5 things in mind. A/B Testing is king and will be your goldmine behind creating a successful campaign. Start with a baseline stat, then change one thing whether it be the image, CTA (call to action) or description. […]
Should you include Facebook in your digital marketing strategy?

Like any advertising strategy, before you consider whether Facebook (or any advertising platform for that matter) is worth advertising on, you must first consider your client’s objectives. Whats their goal? Is it leads, brand awareness, engagement or any another specific objective? Remember you were hired to produce results, not to post pretty pictures on Facebook. […]
Will A.I ever replace paid advertising jobs?

A.I has already taken over a good portion of GoogleAds as we speak. Since the development of automated bidding a couple of years ago, it has become easier to manage your accounts. Don’t get me wrong, there is software out there now which completely automates your campaigns, you can even do it directly inside the […]
Lead form ads for GoogleAds – they’re coming.

For awhile now I believe Google has been a little behind in developing new ways of generating leads over the Google Search platform. However to this day I still believe Facebook has been the top innovator when it comes to capturing leads with lead generation ads, conversion ads and a newish feature which offers bot-esque […]
4 reasons why you should still advertise on Facebook even in a pandemic

In this video I’ll share with you the 4 biggest reason you should be advertising on Facebook right now – even with a pandemic infront of everyone of us. Reason #1 (0:00 – 1:10) Advertising is cheaper then ever. Less competitors means less people bidding for the same spot Reason #2 (1:10 – 2:20) Because of no competitors you […]
4 Advertising platforms you can use to feed people your ads

Force-feeding Ads.. sounds pretty heavy right? But it’s true. There are 4 platforms I use daily to force-feed client ads to users. By doing this you can show your product or service without having the user search for it themselves. Think of it this way, if your ad is good enough to appeal to your […]
Easter is just one big money grab

Have you ever sat back while sipping on your morning coffee and thought…Easter is just one big marketing ploy for consumers to spend a fortune on chocolate and hot cross buns? Well, I have. (Must be a marketing thing) Anyways. Apart from the copious amounts of chocolate, excessive binge drinking, and celebration of the ‘good […]
The ‘Pull-Back’ Method – Reduce your CPA’s in 1 simple step

Ever had a campaign that has been the ‘gold mine’ to your digital marketing generating cheap cost per leads or sales, then out of nowhere, it turns into basically a pile of chunder where everything has blown out and you’re now paying a premium for the same kind of lead? Yeap, we’ve all been there […]