Free tools I actually use (and you will to!) | Umped

Free to use tools for anything

Obviously when starting out you want to keep your over-heads as slim as possible to maximise profit. Below is a list of tools I use every day that are either completely free or have awesome free tiers. I hope they help you as much as its help me and my business.

Write Better

GrammarlyFix grammar and punctuation
HemingwayMake your writing easier to read
QuillbotAI-powered paraphrasing

Google Ads

Convert CaseChange text case with 1-click
Keyword WrapKeyword match-type change
UTM BuilderBuild UTMs in a few clicks
KombinatorCombine multiple keywords
Ads EditorSpeed up campaign builds
Keyword PlannerFree search volume and bid estimates
Looker StudioFree dashboards for your ad data
Tag AssistantCheck your Google tags are firing
Meta Pixel HelperCheck your Meta Pixel is firing

Be More Creative

CanvaDesign anything, online
FigmaDesign and prototype in the browser
PhotopeaOnline version of Photoshop
PhotoroomRemove photo backgrounds
Magic EraserDelete objects from photos
Image UpscalerFix blurry images
Google FontsMassive font database
CoolorsFind trending colour palettes
ExcalidrawSketch diagrams and flows fast
DribbbleInsane, creative inspiration
BehanceWhere designers post their work
LapaGood landing page examples

SEO

Search ConsoleSee what Google ranks you for
Ahrefs Webmaster ToolsFree site audit and backlinks
Screaming FrogCrawl 500 URLs free
PrePostSEO150+ free SEO tools

Icons

Google IconsSleek, material icons
Noun Project10+ million icons
Flaticon18+ million icons
Icons81.5+ million icons that match each other

Spy On Competitors

Meta Ad LibrarySee competitors’ live FB and IG ads
Google Ads TransparencySee competitors’ Google Ads
SimilarwebEstimate any site’s traffic
Wayback MachineSee what competitors’ sites used to say

Discover Trends

Google TrendsExplore popular searches
Exploding TopicsSpot trends before they peak
Answer The PublicSee the questions people search
Pinterest TrendsDiscover what’s trending on Pinterest

Learn Marketing

Google SkillshopGet your Google certs
HubSpot AcademyUpskill your marketing
Meta BlueprintFree Meta ads training and certs

Web Dev & Coding

PageSpeedTest how fast your site loads
Microsoft ClarityFree heatmaps and session recordings
TinyPNGShrink images without the blur
SquooshConvert images to WebP in seconds
HyperUIFree Tailwind CSS components
W3SchoolsMassive coding tutorial hub
freeCodeCampLearn to code for free

Automation

MakeAutomate your business
TailwindAuto-schedule posts on Pinterest
ZapierConnect your apps, no code

Manage Leads

HubSpotMy favourite CRM
BiginPipeline focused, but feature packed
TidioFree live chat for your site

High Quality Images

PexelsOne of the best for free images
Magnific (formerly Freepik)Vectors, photos, designs and more
GratisographyWeird and interesting images
UnsplashHigh quality photos

Email Marketing

MailerLitePowerful, free EDM creator
MailChartsSee the emails top brands send
MilledSearch engine for newsletters

AI

ClaudeBest AI for writing and thinking
ChatGPTThe OG of AI chat
GeminiGoogle’s version of ChatGPT
PerplexityAI search with sources
NotebookLMTurn docs into notes and podcasts
Fathom AIAI note taking for meetings

Productivity

NotionDocs, wikis and to-dos in one spot
CalendlyStop the back-and-forth on bookings
LoomRecord quick screen videos
TallyFree, simple form builder
PDF24Merge, compress and edit PDFs free
GoFullPageScreenshot entire webpages
UntoolsThinking frameworks for better decisions

Dropshipping

Import YetiFind any company’s suppliers