How to Analyse Your Ads With Claude AI (And Pause the Duds)

Right, let me show you something that took me about 90 seconds.

I run my own Google Ads. Real budget, real campaigns, same as any client. The other day I took a screenshot of my ads dashboard, dropped it into Claude AI, and typed three words: analyse these ads.

That was the whole prompt. No setup, no spreadsheet, no fancy anything.

Here is the short version before I get into it. You can point Claude at a screenshot of your ad campaigns and it will tell you which ads are earning their keep and which ones are quietly draining your budget. Then you ask it what to do next, and it tells you. You do not need to be a media buyer. You need a screenshot and a spare minute.

What can Claude AI actually do with a screenshot of my ads?

It reads the numbers off the image and ranks your ads by performance. That is the useful bit.

When I dropped my screenshot in, Claude went through every ad I had running. Different creative, different formats, all in the one campaign. It pulled the conversions, the cost, and the cost per acquisition for each one, then told me plainly which was winning and which was bleeding.

The gap was not close. One of my image ads, the v2, had driven 4 conversions out of 6 total at a $77 CPA. Another ad down the bottom of the list had cost me $180 per conversion for a fraction of the result. Same budget, same account. One ad doing the heavy lifting, one ad along for the ride.

Without the screenshot analysis, both ads just sit there looking busy. You do not feel the $180 CPA until you go looking for it. Claude found it in seconds.

How do I actually do this myself?

Take a screenshot of your ads and ask Claude to analyse it. That is genuinely the whole method.

Here is the step by step.

• Open your Google Ads or Meta Ads dashboard and get your ads on screen with the columns that matter. Conversions, cost, cost per conversion at a minimum.
• Screenshot it. Whole screen or a clean crop of the ads table, either works.
• Drop the screenshot into Claude and type something like: analyse these Google ads and tell me which is performing best and which I should pause.
• Read what comes back. Claude ranks them, flags the expensive ones, and explains what it is seeing.

You can get more detailed if you want. Give it your target CPA, your monthly budget, what a lead is worth to you. The more context you hand it, the sharper the answer. But even the bare three-word version beats staring at a dashboard hoping the answer jumps out.

What should I ask after the first answer?

Ask it how to capitalise on your winner. This is the question most people skip, and it is where the real value sits.

When Claude flagged my v2 image as the clear winner, I did not stop there. I asked how I should capitalise on it. How to scale the budget behind it, what to do with the losers, how to build more ads off the one that is working.

It kept going. Budget scaling, creative angles to test next, which ads to pause, how to reallocate the spend from the $180 CPA dud into the $77 winner. A full breakdown off one follow-up question.

That is the difference between a smart business owner and one who just glances at a report. The report tells you what happened. The follow-up question tells you what to do about it.

Try these follow-ups once you have your first answer:

• How should I scale the budget behind my best ad?
• Which of these should I pause today?
• What kind of ad should I test next based on what is working?
• If I lifted this budget by 50%, where should the extra go?

Can I really trust Claude to read my ad numbers correctly?

Trust it to spot the pattern, but sense-check the exact figures against your dashboard. It is reading a screenshot, not plugged into your account.

The analysis is only as good as the screenshot you give it. Blurry image, missing columns, a cropped-off number, and the read gets shakier. Clean screenshot with the full table, and it is sharp.

Treat it like a very fast second opinion, not gospel. It will tell you your v2 image is the winner and your bottom ad is a dud, and it will be right about the direction. Before you go moving real money around, glance back at the live numbers in your account to confirm the specifics. Ten seconds, and now you are acting on confirmed facts instead of a hunch.

Should you be running your own ads with Claude, or getting help?

Honest answer. For a quick health check on a small account, do it yourself. This trick is genuinely that easy, and I would rather you catch a $180 CPA dud early than let it run for a month because you were waiting on someone.

Claude will tell you which ad is winning. What it will not do is sit inside your account every day, build the next round of creative, manage the bids, write the negative keyword lists, and know that a $77 CPA is brilliant for one industry and a disaster for another. Context and daily management is the part that moves the needle at scale, and that is a job, not a prompt.

So use this. Screenshot your ads tonight, run the analysis, pause the obvious losers. You will be better off than most business owners by morning.

And if you get to the point where the ads are the whole game and you would rather a bloke like me was in there every day instead of a screenshot once a month, that is what I do. Google and Meta, managed directly by me. No middlemen. No contracts. No fluff.

Ready to hand the ads over? Say G’day.

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