Google Ads Specialist.

Google Ads provide a quick and effective way to showcase your business to those searching for your products or services. One of the greatest advantages of Google Ads is that your business can appear on Google almost immediately after your ads are set up. The most popular type is Search Ads, which appear when someone searches on Google.com.au. Additionally, Google offers various other ad placements, such as display ads, YouTube commercials, Discovery ads, and more. To run a successful campaign, you should hire a Google Ads specialist like me.

Google Ads offer several payment options based on the campaign type you choose. The most popular is pay-per-click (PPC) advertising, where you only pay when someone clicks on your ad. This option is available across Google Search and is beneficial because you don’t pay for ad impressions, meaning every view of your ad is essentially free exposure. However, there are other campaign types that Google Ads does offer where you’ll pay form impressions or even video views.

Absolutely! With Google Ads, you can easily target users within your specific geographic region, whether it’s Sydney, Melbourne, Perth, Gold Coast, or any other city within your service area. This is particularly beneficial for businesses that depend on local customers or foot traffic, such as brick-and-mortar stores or service-based businesses. By using local targeting, your ads will only be shown to people physically located in your area, helping you attract highly qualified visitors to your website or physical location. You can further refine your target market by combining local targeting with other techniques like demographics or keyword targeting.

With Google Ads, you can set spending limits to keep your daily expenses within your budget. Since you only pay when someone clicks on your ad (pay-per-click), there may be days when you don’t spend your entire budget. This just means there wasn’t much interest in your target keywords that day, which isn’t necessarily a bad thing. Keep in mind that if you don’t use your daily budget, there’s no charge.

Think back to your last auction, where bidders raised the price until only one remained. Google Advertising works similarly but with guidelines to help predict your spending. In a competitive niche or industry, you might pay as little as 30c per click or as much as $100’s per click. Crazy right!?

It’s important to understand that these costs can vary. If two companies compete for the same term, the one with the better quality score will pay less. You can reduce your Google Ads costs by choosing less competitive keywords or targeting your audience more specifically. Finding the right balance is key to achieving excellent results and a good return on investment and thats why you hire a Google Ads specialist just like me to work it all out for you.

When someone searches on Google, they can find your business. Imagine you’re an electrician in Melbourne. When people search for “Melbourne electrician,” you can use Google Ads to make sure they know you’re available. However, since almost everyone uses Google for these searches, it can be tough to stand out.

One reason Google Ads is so popular is that you only pay for results. By targeting the specific services or products you offer, you increase the chances of generating leads or sales. The key is to focus on the most relevant terms at the bottom of the marketing funnel, where users are ready to hire or buy. When you find keywords that convert well, you can increase your budget to get more clicks and better results.

The aim is to target the most popular terms when users are ready to act. If you find a keyword or group of keywords that convert effectively, you can boost your budget to gain more clicks and improve your success.

Absolutely, without any prior knowledge!

The biggest challenges with Google Ads are creating a strategy and optimising your campaigns. While anyone can set up a campaign, not everyone knows how to design a plan that actually generates leads or sales.

Additionally, you might end up overpaying for some keywords. This is why some businesses spend thousands on Google Ads without achieving their desired results.

With my experience and industry knowledge, I will develop Google Ad strategies that truly work and exceed all your KPIs and goals. I set them up, monitor them, and ensure you get the best return on your investment.

If you need assistance, you should contact an Adwords Specialist like me!

There are many options available when choosing a Google Ads marketing provider across Australia, including agencies or Ads Specialists like myself.

First, make sure they are Google Certified. Every Google Ads specialist must pass these certification exams annually to prove their proficiency with the platform. I won’t lie: these exams are incredibly dull! But they are necessary.

Finding a Google Ads specialist who is completely transparent and focuses on data-driven results is essential, as Google Ads is all about data.

A major red flag is when agencies or PPC freelancers are not transparent or refuse to give you access to your Google Ads data. A good partner will be honest about the fact that optimisation takes time and effort to ensure that the wait is worthwhile. Also, be wary of anyone who guarantees fast results – I’ve been in this industry long enough to know that is not possible as every client and business is totally different to the last.

Of course! As long as you’re based in Australia, it’s all good. While I’m based in Sydney, most of the businesses I work with are located in other major cities across Australia, including Melbourne, Perth, Canberra, Tasmania, Hobart, Gold Coast, and even Sunshine Coast.