Google Ads Specialist vs DIY: When to Make the Switch
Running your own Google Ads feels like the smart, frugal move. Why pay someone when Google lets you set it up yourself in an afternoon? And for a while, doing it yourself genuinely can be the right call. The trouble is knowing when you’ve crossed the line from “saving money” to “quietly losing it”, because […]
How to Tell If Your Google Ads Are Being Managed Well (or Just Babysat)
Here’s an uncomfortable thought: if you’re paying someone to run your Google Ads, how would you actually know if they’re doing a good job? Most business owners can’t tell. The account’s ticking over, money’s going out, some leads come in, and the monthly report looks fine. Meanwhile the budget could be quietly haemorrhaging and you’d […]
Google Ads Specialist vs Agency vs Freelancer: Who Should Run Your Ads?
You’ve decided to get someone on your Google Ads. Now you’re staring at three words that all sound like the same thing: specialist, agency, freelancer. They’re not, and picking the wrong one is how businesses end up overpaying for junior work or saving a few bucks to get burnt. I’m Jamie, a Google Ads specialist […]
What Does a Google Ads Specialist Actually Do? (The Honest Version)
“Google Ads specialist” gets thrown around by every agency, freelancer and bloke with a laptop. So before you hand over your budget to one, it’s worth knowing what the job actually involves, because the gap between someone who “does Google Ads” and someone who specialises in it is where most ad budgets quietly die. I’m […]
Google Ads for Tradies in Penrith: The Real Numbers (and Where Your Money Leaks)
If you’re a tradie in Penrith, you’ve already had the call. Some bloke from an agency, promising to make your phone ring, dangling a “free strategy session worth $999” like it’s a gift and not a sales pitch with a timer on it. I’m Jamie. I run Umped out of Penrith, I run Google Ads […]
Do You Need a Local Google Ads Agency? (A Local Bloke’s Honest Answer)
Every local agency in Penrith leads with the same line: “support local, hire local, we’re right here in the area.” It’s a nice sentiment. It’s also, when it comes to how your Google Ads actually perform, almost completely irrelevant. I’ll say that as the local. I’m Jamie, I run Umped out of Penrith, born and […]
Google Ads vs SEO: The Honest Answer From Someone Who Sells Neither Bundle
Here’s a question worth sitting with before you read a single “Google Ads vs SEO” article: who wrote it? Because nearly every one of them was written by an agency that sells SEO. And funnily enough, they all reach the same conclusion. “Do both.” “It’s a balanced approach.” “You need a holistic strategy.” Which, by […]
Your Google Ads Agency Is Hiding a Number From You (Here’s the Real Penrith Cost)
Every agency in Penrith will tell you Google Ads cost “depends”. Then they’ll send you a proposal with one big number on it and hope you don’t ask what’s inside it. I’m Jamie. I run Umped out of Penrith and I’ve managed $25M+ in ad spend over nine years. So let me do the thing […]
Every Google Ads Agency in Penrith Says They’re the Best
Right, you’ve got three ways to run your Google Ads, and a budget you’d rather not torch finding out which one’s right. Do it yourself. Hire a freelancer off a Facebook group or Upwork. Or sign with an agency. Each one has someone swearing blind it’s the only smart move, usually the person selling that […]
ChatGPT Ads vs Google Ads. Which One Actually Wins?
Right, let’s settle this. Every second agency in the country is about to publish a “ChatGPT Ads vs Google Ads” page written by someone who’s never spent a dollar on either. I’ve spent $25M+ over nine years. Most on Google, plenty on Meta, and a growing chunk on ChatGPT Ads since they went live in […]