The ‘Milk Cabinet’ Strategy: How Coles & Woolworths Make You Spend More

You’re going to love this sneaky tactic. Have you ever stopped to think about the marketing tactics that big retailers like Woolworths and Coles used to get more out of their customers? Well… I like to call this one the “milk cabinet strategy”, and it’s a simple but effective way for retailers to make more […]
Have you used Google’s Dynamic Search ads before?

I’m going to show you how to make one of the most insane Google Ads campaigns, which literally takes under 60 seconds, and it will seriously game change your whole account. All right, I’m going to skip on a little fluffy setup of Google Ad campaigns, but what we want to do is go to the second step when […]
The Ultimate Threat to Your SEO Rankings: A.I. Copywriting Software

As a small business owner, one of your main goals should be to improve your SEO rankings. But did you know that using AI copywriting software to write SEO blogs for your clients or personal websites could actually hurt your rankings? No joke, Google has recently come out and stated that using AI copywriting software […]
3 sites that are OMG are great to run ads for your business

As a business owner, you’re constantly looking for new ways to reach out to your target audience and expand your customer base. While Facebook, Instagram, and Google are popular advertising platforms, three others are frequently underutilised by businesses: TikTok ads, Reddit ads, and Pinterest ads. Because of the perceived demographics of their users, some people may […]
A marketing secret Kmart doesn’t want you to know…

Alright, this video is doing the rounds right now, and I want to bring up the point in the first part of the video. Have a watch. “Marketing secrets they don’t want you to know – Kmarts price tags are all white to evoke feelings of cleanliness, minimalism and efficiency in relation to their products.” […]
Improve Your Service-Based Campaigns with the Google Ads Tool Kombinator

Are you seeking for a simple approach to create service-based Google Ads campaigns? Kombinator is the only website you need! You can streamline your campaign creation process and save time by using this little-known service. Simply enter a term in the left box, a few more keywords in the middle box, and some more keywords […]
The Ultimate A.I Showdown: Dale-E vs. the New Kid on the Block

You understand the value of visually appealing and engaging images as a content creator or marketer. And, with the rise of artificial intelligence (AI) technology, creating stunning images with minimal effort is now easier than ever. There are several AI copywriting websites available that can generate high-quality content, including Copy AI and Javis AI. There are […]
This one website levels up your website and will stop you using Pinterest

Is your website looking dull, boring and in need for some desparate TLC?Don’t lie to me… Do you want to update it but don’t have the time or the right ideas? Look no further; I recently discovered a website that can help you: lapa.ninja Think of it as the Pinterest for website design. At first […]
Google Ads vs. Social Ads: Which is Right for Your Business?

A frequent question I get asked a lot is whether to begin with social media ads or Google Ads. While both platforms can be effective, they serve different audiences and and reflect different user intent. The goal of social media platforms like Facebook and Instagram is to find users who are interested in your product or […]
How-to level up your DAL-E and Midjourney Experience

If you’re a fan of DAL-E and Midjourney, you already know that these AI programs can create some absolutely amazing visuals. The possibilities are almost infinite, from out of this world landscapes to abstract patterns. However, starting may often be the most difficult aspect, as every artist is aware of. It might be challenging to […]