Why ‘Content Pillars’ Could Completely Change Your Marketing Strategy This Year
In today’s highly competitive business landscape, having a clear and effective digital marketing strategy is essential. One strategy that has gained significant attention is the concept of “content pillars.” However, many small businesses shy away from implementing this strategy due to perceived barriers such as limited time, resources, and budget. Understanding Content Pillars: Building the […]
The Power of Google Ads for Tradies: Building Trust and Generating Leads
As a tradie, your business’s success relies heavily on a consistent flow of leads. While platforms like One Flare, Hi-Pages, and Service Seeking have been go-to options for generating leads, there is a more effective approach available… Google Ads. Understanding Google Ads Google Ads, also known as pay-per-click (PPC) advertising, enables you to run targeted ads on […]
Google Ads Power Move: How To Spend Less And Generate A Better ROI
Want to make sure you’re getting the best value for every dollar you spend on ads? An easy way to do this is by optimising your Google Search Campaigns on Google Ads. Here is a little tip I use quite often to save me money and generate a better ROI for my marketing business and […]
How-To Generate Foot Traffic For Your Business Using Google Ads
Generating foot traffic to your physical shopfront is really crucial for its success. However, with so many different ad platforms and options out there, it can be overwhelming to know where to start. One platform that is often overlooked but can be incredibly effective for driving foot traffic is Google Ads. Surprised? One of the best […]
Why Authenticity Beats Perfection In Digital Marketing For Small Businesses
Small business owners often fall into the trap of thinking they have to be perfect in order to effectively reach their target audience. But the truth is, perfection is an unrealistic standard that only holds them back. The Problem with Perfection The Perfection Paradox poses a significant challenge for small business owners in their digital […]
How To Get Ahead Of Your Competitors With Google Ads
Admit it, you’re always looking for ways to stand out from the competition and attract more customers? With so many businesses vying for attention, it can be difficult to get noticed. But did you know that you can actually place ads directly above your competitors on Google Ads? Here is a simple, yet effective strategy […]
Call To Actions At The End Of TikTok’s Are Pointless
The rapidly expanding platform TikTok has dominated the field of digital marketing. It has developed into a prime location for businesses to contact their target audience and increase interaction thanks to its distinctive features and cutting-edge algorithms. Nevertheless, not all marketing strategies used on TikTok are successful, despite its widespread use. The idea to include a conventional […]
The #1 Change That Dramatically Increased My Websites Conversion Rate
Have you ever stopped to think about how important a well-designed website is for your business? As someone who’s been in the marketing world for a while, I can tell you it’s crucial! And one aspect of website design that can greatly impact your conversion rates is the ease of communication between you and your […]
Stop Using Linktree – Why Having a Custom Landing Page Can Boost Your Business
Hand up if you’re still using Linktree – it’s time to make a change! Extra Steps, More Friction, and No Data Control If you’re sending your visitors to a Linktree page, you’re essentially adding extra steps in the process, creating more friction in the journey. Not only that, but you’re also losing control over valuable […]
3 of the best marketing podcasts to listen to in 2023
With a new year comes new opportunities, and if your goal is to grow your business in 2023, then you’re in the right place. I’ve scoured the interwebs to bring you my top 4 podcasts that will help you take your business to the next level. Whether you’re behind the wheel, taking a road trip, […]