Start with a question

Have you ever read that book by Simon Sinek called ‘Start with Why’

Yeah, neither have I…

I just wanted to start the video of a random question.

Today, I’m going to talk about a quick little tip that I use myself personally suitable for advertisers across Facebook and Instagram.

Starting with a question.

That’s as simple as is it… but seriously, why should we be starting with a question?

Well, I use it so I can try to trigger the buyer persona that I’m trying to target on Facebook and Instagram or even Google ads. I use it as a way to get a user to stop on the newsfeed because the ad speaks to them.

Look at how I started this video.

I started with an absolute pointless question.

Honestly, I don’t advise you starting with a pointless question to get people triggered, but I just did it because I knew you’d now want to go past my intro to find out more about what I was going to talk about in the video.

What I’ve been finding lately when I’ve been testing these kinds of questions across Facebook, Instagram and Google ads is that I’ve been getting a higher engagement rate.

This is because I’ve been asking my buyer personas the right kind of question.

This question can be anything.

Your main aim is to stop your buyer persona from actually moving any further down their newsfeed.

They’d be like, “Hmm, does this really relate to me or not?”

And if it does relate to them, you’ll probably get them clicking your link or CTA (call-to-action) to then read more. Now I wouldn’t be going to Harry of what kind of question you should be asking,

What I would be doing is trying to get inside of their mind.

Tip from my end is when I’m trying to stop my buyer persona on the newsfeed.

I’m trying to put myself in their position.

When placing myself in their position, I pretend I’m them scrolling down the newsfeed. If I hypothetically saw the ad I just created for my client the biggest question is – will I stop?

If I said no or maybe well I’ll reset and think of another angle or design a new creative and start again.

The main goal of using this technique is to put yourself into their mindset.

This is what has helped me to further develop my ads in my campaigns to be a lot more effective just getting myself in that mindset.

This is why I’ve been testing starting my creatives with a question.

You don’t always have to start with a question.

It’s just something I’ve been doing lately.

Picture of Jamie Williamson

Jamie Williamson

Head Honcho @ Umped