Getting into your buyers mind and why you should be doing it
Alright, it’s time to tap into your buyer persona mind just by triggering them on the newsfeed on Facebook and Instagram. All right. So my last video, I sat down and spoke about asking the question in your ad creatives when you first started. And I also briefly touched base on trying to get into […]
Back to work (cue the sadness)
Well, look whoose back… So, I’m still struggling to trying to get up the normal time right now, I’ll tell ya’ these holidays have been bloody bad. All I’ve done is sit around because of all this rain. I can’t go to the beach, can’t go for road trips unless I want to go get […]
The ‘Milk Cabinet’ Strategy: How Coles & Woolworths Make You Spend More
You’re going to love this sneaky tactic. Have you ever stopped to think about the marketing tactics that big retailers like Woolworths and Coles used to get more out of their customers? Well… I like to call this one the “milk cabinet strategy”, and it’s a simple but effective way for retailers to make more […]
A marketing secret Kmart doesn’t want you to know…
Alright, this video is doing the rounds right now, and I want to bring up the point in the first part of the video. Have a watch. “Marketing secrets they don’t want you to know – Kmarts price tags are all white to evoke feelings of cleanliness, minimalism and efficiency in relation to their products.” […]
The Ultimate Marketing Secret Every Aussie Business Owner Must Know
Tell me something.. Honestly, how often are you on the lookout for ways to boost your conversion rate and make more sales or leads for your business? All the time? In the end, more sales or leads means earning more money right? Did you know? There’s a secret weapon that can help you achieve this? […]
8 Tradie Marketing hacks to scale your biz in 2023 with digital marketing
Tradies, are you looking to take your business to the next level in 2023? Well you should be glad you clicked this post! You’re going to learn 8 tradie marketing secrets that will help you scale your business and attract more clients. From leveraging social media to networking with potential partners, these strategies will give you the […]
Why ‘Content Pillars’ Could Completely Change Your Marketing Strategy This Year
In today’s highly competitive business landscape, having a clear and effective digital marketing strategy is essential. One strategy that has gained significant attention is the concept of “content pillars.” However, many small businesses shy away from implementing this strategy due to perceived barriers such as limited time, resources, and budget. Understanding Content Pillars: Building the […]
The Power of Google Ads for Tradies: Building Trust and Generating Leads
As a tradie, your business’s success relies heavily on a consistent flow of leads. While platforms like One Flare, Hi-Pages, and Service Seeking have been go-to options for generating leads, there is a more effective approach available… Google Ads. Understanding Google Ads Google Ads, also known as pay-per-click (PPC) advertising, enables you to run targeted ads on […]
Why Authenticity Beats Perfection In Digital Marketing For Small Businesses
Small business owners often fall into the trap of thinking they have to be perfect in order to effectively reach their target audience. But the truth is, perfection is an unrealistic standard that only holds them back. The Problem with Perfection The Perfection Paradox poses a significant challenge for small business owners in their digital […]
3 of the best marketing podcasts to listen to in 2023
With a new year comes new opportunities, and if your goal is to grow your business in 2023, then you’re in the right place. I’ve scoured the interwebs to bring you my top 4 podcasts that will help you take your business to the next level. Whether you’re behind the wheel, taking a road trip, […]