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But first, watch this ☝️

Tradie Marketing, but next level 🙂

Hey there! I’m Jamie, a freelance marketer based out in Sydney.

If you’re looking for Tradie marketing, you have come to the right place.

It’s no joke when I say ‘I really love what I do’ – advertising for tradies is genuinely really fun and rewarding.

I’ve been fortunate enough in my career to help many go-getter tradies scale their humble, but passionate man-in-a-van business into the one they’ve been dreaming of.

Want to learn more about me? Scroll down, check out my bio or alternatively have a watch of my Tiktok here.


Google Ads Certified

6+ Years In Marketing

International Experience

Generate Leads or Sales

But first, watch this 👇

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The top 3 questions I get asked all the time by tradies…

Lets start with Google Ads. With Google Ads, you can create targeted ads that appear when potential customers search for keywords related to your services. Imagine someone in your area searching for “plumber in [your city]”. Boom! Your ad could be right there, grabbing their attention and leading them straight to your website.
Next, we have social media advertising. Platforms like Facebook and Instagram offer powerful targeting options, allowing you to reach a specific audience based on location, interests, and even job titles. So if you’re a sparky, you can target homeowners in your area who might be in need of electrical services. It’s a great way to get in front of the right people.
But let’s not forget about the good old business directories. Platforms like HiPages, Service Seeking, Yellow Pages, and even industry-specific directories can be incredibly valuable for tradies. These directories often have a strong local presence, and they can help boost your visibility among potential customers who are actively searching for services like yours.
You also don’t want to overlook the power of online communities and forums. Engaging with relevant groups on platforms like Reddit, LinkedIn, or even specialized trade forums can help you establish yourself as an authority in your industry. By providing helpful advice and building relationships with other professionals, you can generate leads and referrals over time.
Google Ads is like the superhero of online advertising for tradies. If you’re a tradie looking to boost your business and get more customers, Google Ads is the perfect platform to start advertising.
First of all, think about how most people search for services nowadays. They whip out their trusty smartphones or hop onto their computers and turn to Google. When they’re in need of a plumber, electrician, or builder, they type in keywords like “plumber near me” or “best electrician in [your area].” And guess what? Google Ads puts you right in front of their eyes when they’re actively searching for services like yours.
Imagine this scenario: someone in your area has a burst pipe and frantically searches for a plumber to save the day. With Google Ads, your ad can appear at the top of the search results, grabbing their attention and directing them straight to your website or contact information. It’s like having a prominent billboard right on Google’s virtual highway, ensuring your business stands out from the competition.
But here’s the real beauty of Google Ads: it’s incredibly targeted. You can choose specific keywords related to your trade, such as “emergency plumber” or “renovation contractor,” to make sure your ads reach the right audience at the right time. You can also narrow down the geographic location, so your ads are shown to people in your service area. This means you’re not wasting your marketing budget on random clicks or impressions. Instead, you’re investing in highly relevant leads that are more likely to convert into paying customers.
Google Ads also provides detailed analytics and insights, giving you a clear picture of how your campaigns are performing. You can track the number of clicks, impressions, and conversions, allowing you to make data-driven decisions and optimize your ad strategy for maximum results. It’s like having a personal marketing assistant, constantly providing you with valuable feedback and suggestions.
The cost of online advertising, a topic near and dear to every tradie‘s heart. Now, I have to admit, the answer to this question can vary quite a bit. The cost of online advertising depends on several factors, such as the platform you choose, your target audience, and the competitiveness of your industry.
Let’s start with one of the most popular online advertising platforms: Google Ads. With Google Ads, you have control over your budget. You can set a daily or monthly limit on how much you’re willing to spend on ads. The cost is typically based on a pay-per-click (PPC) model, meaning you pay when someone actually clicks on your ad. The price per click can vary depending on the competitiveness of the keywords you’re targeting. For example, if you’re in a highly competitive industry like plumbing, where multiple businesses are vying for the same keywords, the cost per click might be higher. However, keep in mind that the return on investment (ROI) can be well worth it if your ads are driving quality leads and generating business.
On the other hand with social media advertising which is yet another powerful tool in a tradie‘s marketing arsenal. Platforms like Facebook and Instagram offer various advertising options, and the cost can vary based on factors such as audience targeting, ad format, and duration of the campaign. With social media advertising, you can often set a daily or total budget, allowing you to control your spending. The good news is that social media ads can be quite cost-effective, especially if you have a well-defined target audience and engaging ad content.
It’s worth mentioning that there are other online advertising avenues as well, like business directories, industry-specific websites, or even influencer collaborations. The cost for these options can vary widely, depending on factors like the platform’s reach, your ad placement, and the level of exposure you’re aiming for.
Ultimately, the cost of advertising online can be tailored to fit your budget and goals. You have the power to set your own spending limits, test different strategies, and evaluate the results. It’s important to approach online advertising as an investment in your business’s growth and track your ROI closely.
Remember, every tradie‘s marketing journey is unique, and the cost of online advertising will vary.

You just need leads, I get it

In most cases tradie marketing is about one thing… generating leads for as little cost as possible. Well, luckily we have ad platforms like Google Ads, Facebook ads and the rest to help get you there.

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But ads cost money

So does petrol, hiring subbies, and your weekly Bunnings snag. 😂

Seriously though, running tradie ads is more cost-effective than most tradies think.

Long story short – you’re in control of budgets, location targeting and who you want to show for. Really, its win/win when done properly by a freelance marketer like me.

Well you’re in safe hands 😊

I’m Trusted by the best.

Google Ads has a partner program of their most trusted Google Ad experts. Fortunately I’m one of them. Basically it just means I know what I’m doing 🙂

…and certified.

Let’s make it clear that these certifications are really boring to complete. However, I need to re-do these every year to continue to qualify as a Google Partner. I hate doing them, so does every other marketer. But it also means we can keep up with the latest features, lead gen secrets and the rest to ensure our clients always have the best edge to succeed. 

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I like to give as much free value as possible

I’m a big believer in providing as much free value as I can. To date I have over 100 marketing videos covering business tips, marketing hacks and more. Below are a few of my favourites. These videos give a good gauge of my mindset, skills and more!

View the rest of my videos on Youtube, Tiktok or Instagram

Marketing is fun

Firstly, to be clear… it’s not a problem. I just really enjoy helping tradies like you advertise for their business.

I think it’s more about seeing you succeed. With every lead that comes through, and every phone call I generate, it just means you’re 1-step closer to closing more business and growing that business of yours!

In the end, I’ve been in the marketing industry for the last 6 years, so you get really good at knowing exactly what to do, when to do it and why you should be doing it… and that’s the exact reason you should hire me as your tradie ads expert. 😀

Google Ads Freelancer Jamie Williamson

So how can I help?

As a tradie ads guru, I can provide a full closed loop marketing strategy based on your business goals. Below are a list of services I can help with. 

Are we a match?

If you think we’d be a good fit say hey 👋 or call me on 0430 035 855