8 Game-Changing Questions Tradies Ask Me As A Marketer

#1 What should I expect to pay when it comes to running ads?

This is 100% the burning question every tradie has: “How much does online advertising cost?” Well, honestly the cost of online advertising is like a chameleon—it can change depending on various factors.

So let’s dive in and uncover the ins and outs.

When it comes to popular platforms like Google Ads, the cost can be quite flexible. You’re in control of your budget, setting a daily or monthly limit that suits your financial comfort zone. The pricing structure is typically pay-per-click (PPC), meaning you only pay when someone clicks on your ad. Keep in mind, though, that the cost per click can fluctuate depending on the competitiveness of your industry and the keywords you’re targeting. For instance, if you’re in a bustling industry like plumbing, where lots of tradies are begging for attention, the cost per click is off the charts. But, by being strategic with your ads you can effectively capture quality leads, and your the return on investment (ROI) can make it all worthwhile.

Now, shifting focus to social media advertising, a powerful tool for tradie marketing. Platforms like TikTok, Pinterest, Facebook and Instagram offer various ad options, and the cost can vary based on factors such as your audience targeting, ad format, and campaign duration. With social media ads, you can often set a daily or total budget to ensure you stay within your financial boundaries. The beauty of social media advertising lies in its cost-effectiveness, especially if you’ve honed in on a well-defined target audience and crafted compelling ad content.

However, we can’t forget other online advertising avenues, like business directories, industry-specific websites, or even collaborating with influencers. The cost for these options can span a wide range, influenced by factors such as the platform’s reach, the placement of your ad, and the level of exposure you desire.

Now, here’s the golden nugget of truth: the cost of online advertising is unique to each tradie and their specific circumstances. It’s a customisable journey where you set the spending limits, experiment with different strategies, and closely monitor the results. It’s essential to approach online advertising as a smart investment in your business’s growth, tracking your ROI diligently.

Every marketing journey is distinct, and the cost of online advertising will vary. But, with careful planning, precise audience targeting, and ongoing campaign optimisation, online advertising can be a highly effective and worthwhile investment for your tradie business. The key is finding the right balance that aligns with your goals and budget.

#2 If a tradie doesn’t want to use ad platforms, what are some free ways to boost their business?

Don’t want to spend a dime on ad platforms? You’ll be pleased to know that there are some great free strategies you can employ to give your business a well-deserved boost.

First and foremost, harness the power of online directories. There are numerous business directories and listing platforms available where you can create a profile for your tradie business (think YellowPages or HiPages) Make sure to include all the essential information such as your services, contact details, and service areas. This way, when potential customers search for tradies in their area, they’ll stumble upon your listing and reach out to you. It’s a simple and effective way to increase your online visibility.

Next, the power of social media. Platforms like Facebook, Instagram, and LinkedIn offer fantastic opportunities to connect with your target audience without spending a dime. Create engaging profiles on these platforms and regularly share valuable content related to your trade. This could be tips, tutorials, before-and-after project photos, or even fun behind-the-scenes glimpses of your work. By consistently providing useful and entertaining content, you’ll build a loyal following and increase brand awareness, ultimately attracting potential customers.

Another cost-free strategy is to actively engage in online communities and forums related to your trade. Seek out discussion boards, Facebook groups, or industry-specific forums where people gather to seek advice or share insights. By contributing your expertise, offering helpful solutions, and engaging in meaningful conversations, you’ll establish yourself as a knowledgeable tradie in the community. This can lead to word-of-mouth referrals and potential business opportunities.

Let’s not forget the power of good old-fashioned networking. Attend local trade shows, industry events, or business networking gatherings in your area. Strike up conversations, exchange business cards, and build relationships with fellow tradies, suppliers, and potential clients. Networking is a fantastic way to generate leads and referrals, and the best part is, it won’t cost you a cent.

Last but not least, never underestimate the power of online reviews and testimonials. Encourage your satisfied customers to leave reviews on popular review platforms or your business’s Google My Business page. Positive reviews serve as powerful social proof and can significantly influence potential customers’ decision-making process. So, always strive to deliver excellent service, and don’t be shy about asking your happy customers to share their experiences online.

#3 If you had one choice of an ad platform to choose, what would it be?

Are you ready to unleash the power of Google Ads for your tradie business? Brace yourself, because this online advertising superhero is about to take your brand to new heights. Let me enlighten you on why Google Ads is the ultimate platform for tradie marketing.

Let’s start by envisioning how people search for services nowadays. They whip out their trusty smartphones or hop onto their computers, and their go-to search engine is Google. When they find themselves in need of a plumber, electrician, or builder, they type in keywords like “plumber near me” or “best electrician in [your area].” And guess what? Google Ads swoops in and puts your business right in front of their eager eyes when they’re actively seeking services like yours.

Imagine this scenario: someone in your area has a burst pipe and frantically searches for a plumber to save the day. With Google Ads, your ad can appear at the very top of the search results, capturing their attention and leading them straight to your website or contact information. It’s like having a powerful billboard on Google’s virtual highway, ensuring your business stands out amidst the competition.

But here’s the real magic of Google Ads: it’s laser-focused on targeting. You have the power to choose specific keywords relevant to your trade, such as “emergency plumber” or “renovation contractor.” This ensures that your ads reach the right audience at the exact moment they’re searching. And wait, there’s more! You can narrow down the geographic location, so your ads are shown exclusively to people within your service area. This means you’re not wasting your marketing budget on random clicks or impressions. Instead, you’re investing in highly relevant leads that are more likely to convert into paying customers.

That’s not all—Google Ads provides you with a treasure trove of detailed analytics and insights. You can delve into the number of clicks, impressions, and conversions your campaigns generate, empowering you to make data-driven decisions and optimise your ad strategy for maximum results. It’s like having a dedicated marketing assistant, constantly whispering valuable feedback and suggestions in your ear.

So, if you’re a tradie ready to conquer new horizons and take your business to the next level, Google Ads is your go-to ad platform. It propels you in front of potential customers precisely when they need your services, offers sophisticated targeting options, and equips you with invaluable data to refine your campaigns over time. Don’t hesitate—embrace the power of Google Ads and watch your tradie business soar to breathtaking heights.

#4 Is TikTok a good platform for a tradie to post videos on?

TikTok, the land of viral dances, lip-syncing challenges, and endless creativity. But you’re probably wondering, “Is TikTok a good platform for a tradie like me to post videos on?” Well, let’s first dive into the world of TikTok and see if it aligns with your tradie marketing goals.

While TikTok may not be the first platform that comes to mind for tradies, it does offer some exciting possibilities. TikTok has quickly become a global phenomenon, capturing the attention of millions of users, including potential customers. It’s a platform where you can showcase your skills, share unique behind-the-scenes footage, and even provide helpful tips and tricks related to your trade.

One of the great things about TikTok is its algorithm. It’s designed to promote content that resonates with users, regardless of the creator’s follower count. This means that if you consistently create engaging and valuable videos, there’s a chance your content could reach a wider audience, even beyond your existing followers. And who knows, one viral video could lead to significant exposure for your tradie business.

TikTok also offers a range of creative tools and effects that can help you capture attention and make your videos stand out. From catchy music to fun filters and visual effects, you have plenty of options to showcase your personality and expertise in a captivating way. Remember, the key is to keep your content authentic, relatable, and aligned with your brand.

Now, it’s important to note that TikTok’s primary demographic tends to be younger users, but that doesn’t mean you should dismiss it altogether. Many people, regardless of age, are active on TikTok, and you might be surprised by the diverse audience you can reach. Plus, TikTok has a tendency to spark trends and challenges that can go viral, giving you an opportunity to join in and showcase your tradie skills in a unique and entertaining way.

#5 Whats an easy way to improve the quality of my leads?

The quest for improving the quality of leads—every tradie’s dream. And guess what? You can achieve this by simply optimising the form on your website.

Here’s a few little secrets…

First and foremost, keep it simple. When it comes to lead forms, the key is to strike a balance between gathering essential information and keeping it quick and easy for potential customers to fill out. Stick to the basics: name, contact details, and a brief description of their needs. Avoid overwhelming them with a long list of questions that may discourage them from completing the form.

Next, make sure your form is visually appealing and user-friendly. A cluttered and confusing form can be a major turnoff. Use clear headings, concise instructions, and ample white space to make it easy on the eyes. Consider using a clean and modern design that aligns with your brand’s aesthetics. Remember, a visually pleasing form can instill trust and confidence in potential customers.

To further enhance the quality of leads, add a qualifying question or two. This can help you weed out irrelevant or unqualified inquiries. For example, if you’re a plumber, you might ask potential customers about the type of plumbing issue they’re experiencing or the urgency of their needs. This way, you can prioritize and focus on leads that are more likely to convert into actual projects.

Another crucial aspect is to ensure your form is mobile-friendly. In today’s smartphone-dominated world, people are increasingly using their mobile devices to browse and interact with websites. Make sure your form is fully optimised for mobile devices, with a responsive design that adjusts seamlessly to different screen sizes. This will prevent any frustration or barriers for potential customers accessing your form on their smartphones or tablets.

It’s also a good idea to incorporate social proof within your form. Testimonials, customer reviews, or trust badges can help build credibility and trust, encouraging potential customers to provide their information. When people see that others have had positive experiences with your services, they’ll feel more confident in reaching out.

Lastly, don’t forget about the all-important call-to-action (CTA). Make sure your CTA button stands out and uses compelling language that prompts action. Instead of a generic “Submit” button, try using something more specific and enticing like “Get a Free Quote” or “Book Your Appointment Now.” A strong and compelling CTA can significantly increase the chances of potential customers completing the form.

#6 Are reviews really that important on my Google Business profile?

Having more reviews on your Google Business profile can bring a plethora of benefits to your trade business.

First and foremost, reviews on your Google Business profile serve as powerful social proof. When potential customers are searching for tradies like you, they often turn to online reviews to make informed decisions. Positive reviews act as testimonials, showcasing the quality of your work and the satisfaction of your previous customers. They create a sense of trust and credibility, making it more likely for potential customers to choose your services over your competitors’.

Having more reviews also improves your local search visibility. Google takes reviews into account when determining search rankings. The more positive reviews you have, the higher your chances of appearing in the coveted “local pack” or map results at the top of the search page. This increased visibility can help drive more organic traffic to your website and generate valuable leads.

Think of reviews as your online reputation currency. Each positive review adds to your overall reputation, making it easier to build trust with potential customers. In a competitive tradie market, where word-of-mouth plays a significant role, a strong online reputation can set you apart from the rest. It’s like having an army of satisfied customers vouching for your exceptional services.

Moreover, reviews provide valuable feedback for your business. They offer insights into what you’re doing right and areas where you can improve. Take the time to read and respond to reviews, addressing any concerns or thanking customers for their positive feedback. By actively engaging with reviews, you demonstrate your commitment to customer satisfaction, which can further enhance your reputation.

Let’s not forget the impact of reviews on customer decision-making. Many people rely on reviews to gauge the reliability and professionalism of a tradie. They want to ensure they’re making the right choice. By having a substantial number of positive reviews, you’re making it easier for potential customers to feel confident about selecting your services. It’s like giving them a reassuring pat on the back, saying, “You’re making the right choice by choosing us!”

Lastly, reviews can provide valuable content for your marketing efforts. You can highlight positive reviews on your website, social media channels, and even in your advertising campaigns. Sharing real-life stories and experiences from satisfied customers adds authenticity and persuades potential customers to choose your services.

#7 Are location pages a smart move to promote my service?

First and foremost, local service pages help you target specific areas where you provide your services. As a tradie, your business thrives on serving customers in specific locations. By creating dedicated service pages for each area you serve, you can tailor your content to resonate with the local audience. This localised approach makes it easier for potential customers in those areas to find you when they search for tradies near them.

Having local service pages also enhances your website’s search engine optimisation (SEO). When people search for tradies in their local area, search engines like Google take into account the relevance of your website’s content to their search query. By optimising your local service pages with relevant keywords and location-specific information, you increase your chances of appearing higher in the search results. This means more visibility and more potential customers finding their way to your website.

Think of local service pages as your virtual storefronts in different neighborhoods. Just as a physical store attracts customers from its local community, your local service pages attract potential customers from specific areas. When people land on these pages, they feel a connection because you’re speaking directly to their needs and showcasing your expertise in serving their area. This personal touch builds trust and boosts the chances of converting visitors into paying customers.

Not only do local service pages help you attract more customers, but they also enable you to highlight your unique selling points for each area. You can emphasise your local knowledge, years of experience working in the community, and any specialised services you offer. This targeted messaging shows potential customers that you understand their specific needs and can provide tailored solutions. It sets you apart from generic tradie websites and positions you as the go-to expert in their local area.

Moreover, local service pages provide an opportunity for customer engagement and interaction. You can include testimonials or case studies from happy customers in each area, showcasing your successful projects and satisfied clients. This social proof further reinforces your credibility and encourages potential customers to choose your services. You can also include contact forms or click-to-call buttons on these pages, making it easy for interested customers to get in touch with you.

#8 I don’t want to spend much on ads, or even advertise at all… am I being silly.


Picture of Jamie Williamson

Jamie Williamson

Head Honcho @ Umped