You’re always looking for ways to increase sales and grow your business. But what if I told you that there’s a simple way to generate a tonne of extra sales for your ecommerce store by simply running a giveaway competition on Facebook? It’s true, and in this article, I’m going to show you exactly how to do it.
Step 1: Create a Lead Form Campaign on Facebook
The first step to running a successful giveaway competition on Facebook is to create a lead form campaign. This is a type of Facebook ad that allows you to collect information from potential customers, such as their email and phone number, in exchange for entry into your competition.
To create a lead form campaign on Facebook, you’ll need to use Facebook Ads Manager. Once you’re in Ads Manager, you’ll need to create a new campaign and select “Lead Generation” as your campaign objective. From there, you can set up your ad targeting, budget, and ad creative.
When setting up your ad creative, make sure to include information about your competition and what customers will receive if they win. You should also include a call-to-action that encourages people to enter the competition by filling out your lead form.
Step 2: Run the Competition and Announce the Winner
Once your lead form campaign is up and running, it’s time to run your competition. You can set the duration of your competition to however long you want, but most businesses run them for about a week.
At the end of your competition, you’ll need to announce the winner on your Facebook page and via email to everyone who entered the competition. This will create buzz around your business and get people excited about future giveaways.
Step 3: Send a Discount Code to Non-Winners
Now comes the sneaky part – the part where you’ll actually make your money. After the competition is over and the winner has been announced, you should send a discount code to everyone who entered the competition but did not win. This discount code should be for 20-30% off the product that was given away in the competition.
Make sure to include a time limit on this offer, such as 7 days, and send it via email and text message. You can also put the non-winners in a custom remarketing list on Facebook and blast the offer out to them for the next 7 days. This will increase your sales and boost revenue.
