Generating foot traffic to your physical shopfront is really crucial for its success.
However, with so many different ad platforms and options out there, it can be overwhelming to know where to start. One platform that is often overlooked but can be incredibly effective for driving foot traffic is Google Ads.
Surprised?
One of the best ways to use Google Ads for this purpose is by connecting your Google My Business account to your Google Ads account and running a “store visits” campaign with a “Performance Max” campaign.
Just note: You need your Google My Business profile connected to Google Ads in order for this campaign type to work.
This type of campaign is very powerful, and the best part is that Google can track the difference between someone just passing by and someone visiting your store.
Another great platform for driving foot traffic is YouTube.
If you have an engaging video, running ads on YouTube can be a great way to attract potential customers to your store. YouTube allows you to target users based on interests, or even the keywords they’re searching. When your YouTube ad shows, it will give the user 5 seconds to watch it before being able to be skipped. It’s a great way of driving quick brand awareness.
These ads also allow you to have a button on the ad to send users directly back to your website.
Let’s say a user then watched your video on Youtube Ad, and even went to your website. But they didn’t take an action like submit a lead form or buy a product. Don’t stress.
This same user may end up in your store in the next couple of days to see you in person.
The best part? This user will be tracked as a lead generated from your YouTube campaign.
Honestly, it’s pretty crazy to think this is possible to do.
While Facebook or Instagram is a great platform for many different marketing efforts, Google Ads Performance Max Campaign and YouTube Ads should be at the top of your list if your goal is to generate more foot traffic to your physical store.
So don’t overlook these platforms when planning your next marketing strategy: give it a try and see the difference it makes in your business.
