Revamp Your Google Ads Strategy: Prioritize Client Goals, Not Daily Tasks

Running a successful Google Ads campaign without a solid plan in place could produce a lot of ads spend waste. If you think all it takes to run a healthy Google Ads campaign is by following a set daily, weekly and monthly task to ensure success… well you’re wrong! This exact approach could lead you down a pointless rabbit-hole of over-optimisation.ย 

Instead, you need to be proactive and reactive in your approach, continually analysing and adjusting your strategy based on what’s working and what’s not.

Review your campaigns daily

The first and most important task you should be doing is checking your campaigns. This means reviewing your ad performance, bidding strategy, and budget allocation to ensure everything is running as it should be.

When reviewing your campaigns, you should be looking for key metrics such as click-through rates, conversions, and cost per click. By monitoring these metrics, you can quickly identify any issues and make adjustments accordingly and quickly.

Check your keyword performance

Next, you need to look at how your keywords are performing. Review which keywords are generating clicks and conversions and which ones are not. You can then adjust your bids and focus on the keywords that are working best.

It’s also crucial to look at your negative keywords, which can help prevent your ads from showing up for irrelevant searches. By adding negative keywords regularly, you can improve your campaign’s performance and save money on wasted clicks.

Optimise your ad copy

Your ad copy is what will attract potential customers to click on your ads, so it’s essential to make sure it’s compelling and relevant. Look at the ad copy that’s generating the most clicks and conversions and adjust your other ads accordingly.

Monitor your budget

Your budget is a crucial aspect of your campaign, and you need to ensure you’re getting the most out of it. By monitoring your daily spend, you can quickly identify if you’re overspending in certain areas and adjust your budget allocation accordingly.

Test and adjust

Finally, it’s crucial to test and adjust your campaigns regularly. This means trying out different ad copy, bidding strategies, and targeting options to see what works best. By continually testing and adjusting your campaigns, you can improve your overall performance and get better results.

To end this blog post, keep in mind it’s super important to have a solid plan in place for your Google Ads campaigns, your approach should also be reactive and proactive. The tasks mentioned will ensure your campaigns are running smoothly and efficiently and adjust your strategy based on what’s working and what’s not.

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Jamie Williamson

Head Honcho @ Umped